Marketing collaterals for Sea/

Challenge

I created decks that would support sales activities for some of the modules of the Sea/ platform.
The aim was to address all target audiences that were thought to be involved in the purchase – business managers, compliance officers, brokers, and IT managers – and not sound too clinical. The presentation was supposed to tell a story without falling into the trap of too many technical details. 

Context

Shipbroking is a traditional industry. Despite all the available tech in the last decades, brokers still tend to rely on outdated technology. This opens the door for human and other sort of errors which can cost millions. 

These are the problems the Sea/ platform is addressing by rolling out a multitude of modules that serve the shipbroking community. The modules work separately but can also be integrated into the Sea/ ecosystem.

Process

Coming up with the final presentation meant going though several steps.

  • I started by being walked through the product in a demo session. developers to make sure I understand the technical details.
  • I consulted with product owners to make sure I understand the value proposition of the product.
  • I had a workshop with the sales team in order to understand how they would use the presentation.
  • I produced the first draft of the presentation.
  • Feedback on the first draft from stakeholders.
  • Final version of the presentation

Result

The outcome was short presentations (4-5 slides each), concentrating on either a unique selling proposition or a specific target audience segment.
On the principle ‘less is more’, I concentrated the information a great deal in order to give the excellent sales team a little room to exercise their magic.

COMPANY

Maritech/Clarksons

PROJECT

marketing collaterals for  Sea/

KEYWORDS

copywriting
sales
storytelling
value proposition
target audience
marketing collaterals