I am a unicorn. Seriously. I have strong foothold in tech and a way with words. Aerospace engineer by education, storyteller by calling, I bring structured problem-solving and logic to any writing experience, website or app.
I tell stories. The industry calls it Content Design.
Bottom line, I make products tell the right stories to their audience. Sometimes that’s through microcopy, other times through full blown web pages. Whatever the project, the secret is to strike a perfect balance between user needs, product offer and business goals.
User Experience
It’s not about what I want. It’s not even about what the manager wants. It’s about what the user needs.
Copywriting
My philosophy? To-the-point. Give the user exactly what they need, when they need it. Don’t beat around the bush, but don’t be cryptic.
Strategy
Sometimes you can’t improve something unless there’s a solid foundation. Strategy is what holds it together.
This is what I do exactly
Webcopy / UX copy / Strategy / User research / User journeys / Service mapping / Low-fi wireframing / Localisation / Governance
In these fields ... so far
Auto industry / Fine wine investment / Fintech / Maritime industry / Shipbroking / Aerospace industry / NGO / Renewable energy / Blockchain
For these companies
Ford Motor Company / AVL / Cult Wines / Yobota / Navico / Clarksons / Lilium / Blue Air / Casa Bună / Cooperativa de Energie / Ethernity CLOUD
Do you believe in magic?
An aerospace engineer becoming a UX writer? I can understand your confusion. But unicorns are real. Don’t believe me? Let’s connect.
© 2026 Oana Petrache