Testimonials

“Oana has an exceptional eye for detail combined with a strong product mindset and a deep understanding of UX. She developed a pragmatic, clear, and consistent tone of voice for Ford that significantly improved usability across our products and helped the design team push UX quality to a higher standard.
Beyond her craft, she made a lasting impact on how the design team worked. She actively contributed to our ways of working and consistently elevated both the team’s and stakeholders’ understanding of the value of thoughtful, well-crafted UX writing. Her ability to clearly articulate why words matter made her a trusted partner across disciplines.”

Robert SheppardProduct Designer at Ford Pro

“It was a real pleasure working with Oana on our website project. We especially benefitted from her vast understanding and experience of UX/UI during the research phases of the project. Oana was heavily involved in all aspects of this project, from the initial kick-off discussions through to delivery.”

Jodi RichardsonDirector of Digital Innovation at Cult Wines

“I really enjoyed the dialogue with [Oana] around the project as it developed. I found her approach both intelligent as well as creative and curious. The output was first class at all time as was her responsiveness to requests and other ideas. Turn around was fast and she was always open to discussing new ideas and I shall miss those 'brainstorming' sessions!”

Patrick Thornton-SmithCEO at PTS Wines, Strategic Advisor

“Oana is the mind behind the Casa Buna website. She helped the NGO have a digital home when it much needed support for collecting donations and bringing its story into the world.
Oana gathered requirements in workshops. She then translated the information into wireframes. It all added up to a seamless very user-friendly website. Her empathy and skills made the Casa Buna website one of the best NGO websites in Romania.”

Valeriu NicolaeEx-Special Representative of the Secretary General of the Council of Europe