The Lilium Jet is a prominent all-electric vertical take-off and landing (eVTOL) aircraft being developed by Lilium N.V., a German aerospace company founded in 2015. It was designed to serve as a high-speed, regional air mobility solution rather than just short air taxi hops within a single city.
How to talk about the Lilium jet
A silent revolution starts with a Bang!
Responsibilities
Refine brand proposition & values and prepare the brand for external communication
Challenges
Strike the balance between complicated and catchy and keep within brand guidelines
Project summary
Lilium was a German startup that developed a revolutionary on-demand air taxi service. Their patented invention, the Lilium Jet, is the first fully electric vertical take-off and landing aircraft that was envisioned to bring air transportation to the next level.
At the point when I joined Lilium, the company was in the middle of a rebranding process. The initial stage had revealed an inconsistency in internal communication in terms of brand assets. The goal was to unify and refine the brand proposition and make it ready to use in external communications as well.
The process began with an immersion into the brand’s existing vernacular. In partnership with marketing leadership, we defined the key points. I then began sculpting the narrative until the copy achieved a state of absolute clarity
Do you believe in magic?
From aerospace engineering to content design? I can understand your confusion. But unicorns are real. Don’t believe me? Let’s connect.
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